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ATTITUDE,WHERE
YOU GAN'T SEE IT.

FUTURE HEIGHT

欧琳集团-Paidok 数字化品牌官网

品牌策略

Ethos

品牌背景|Brand Background

Paidok是一家创新的智能家居解决方案提供商,致力于将高品质设计与先进科技相结合。Paidok为现代家居带来美学与智能的完美融合,提供优质、功能强大且易于使用的智能家居产品。

Paidok is an innovative provider of smart home solutions,dedicated to combining high-quality designwith advanced technology Paidok brings together aesthetics and intellgence in modern homes,offeringpremium,powerful,and user-friendly smart home products.

品牌目标|Brand Objectives

在目标市场中树立Paidok作为创新智能家居解决方案提供商的知名度。通过有效的市场推广、广告和宣传活动,提高品牌在目标受众中的知名度和认知度。

塑造独特品牌形象:打造Paidok独特的品牌形象,强调其与高品质设计和先进科技的结合。确保品牌形象在所有触点上一致,并通过视觉设计、品牌故事和用户体验来突出品牌的独特性。

To establish Paidok as a renowned provider of innovative smart home solutions in the target market.Increase brand awareness and recognition among the target audience through effective marketing,advertising,and promotional activities.

Shape a distinctive brand image for Paidok that highlights its combination of high-quality design andadvanced technology Ensure brand consistency across all touchpoints and emphasize branduniqueness through visual design,brand storytelling,and user experience.

追求|Pursue

25岁~40岁之间

高品质设计和科技创新

个性化的客户体验

灵活的配送和退货

媒介上的一致性展示

Logo

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NEW CHAPTER OF LIFE.

视觉调性

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字体大小规范

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Paidok高端家居网站不采用字体的引用,因此在不同电脑上打开会呈现不同的字体效果,字号及字重方面严格遵循了黄金分割定律,带来视觉上的极致体验,错落有致,大小粗细排列有序

视觉方向

风格与调性

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私密空间

视觉方向

产品特征

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私密空间

网站设计&

交互设计

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视觉理念|Visual concept

我们选择与品牌形象相一致的色彩搭配方案。可以采用现代、中性的配色,如灰色、白色和黑色,与一两个鲜明的品牌色进行点缀。色彩的运用应帮助用户注意到关键信息和重要元素。

We will choose a color scheme that aligns with the brand image.We can opt for a modern and neutralcolor palette,such as gray white,and black,with accents of one or two vibrant brand colors.The use ofcolors should help draw attention to key information and important elements for the users.

交互理念|Concept of interaction

通过使用高质量的图片、视频和动画效果,展示Paidok产品的使用场景和功能,以增加用户对产品的体验感。注重界面的可交互性,例如使用视差滚动效果、鼠标悬停和点击动画等,提升用户与网站的互动体验。

确保网站在各种设备上都能呈现出良好的视觉效果和用户体验。采用响应式设计,使网站适应不同屏幕尺寸和分辨率,并确保内容和布局的优化。

By utilizing high-quality images,videos,and animated effects,we aim to showcase the usage scenariosand functionalities ofPaidok products,thereby enhancing the user's experiential perception of theproducts.We will emphasize the interactivity of the interface,incorporating features such as parallaxscrolling,hover effects,and click animations to elevate the user's interaction with the website.

It is essential to ensure that the website delivers a visually appealing experience and optimal userexperience across various devices.Adopting a responsive design approach will enable the website toadapt to different screen sizes and resolutions,while ensuring content and layout optimization.

追求|Pursue

简洁与现代感

高品质设计

灰阶色配色

用户体验

响应式设计

Attitude, where you

can't see it.

网站设计&

交互设计

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首页设计

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内页设计

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手机界面展示

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Web design

产品页设计

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Paidok的态度,在你看不到的地方

Attitude, where you can't see it.

Eirene Natural.Seris

“温暖”、“舒适”、“自然”,自然舒适感
古希腊神话和平女神Eirene,代表和平、安宁、平静

-木皮系列

Kallos Sleek.Seris

“光滑”、“亮丽”、“明亮”,平滑和光泽感。 希腊女神 "Kallos",美丽和光明的女神,象征着艺术和美感。

-混油系列

Fortis Solid.Seris

“安全”、“坚固”、“可靠”,安全性和耐用性 拉丁文Fortis,意为“坚强”

-双饰面系列

联系我们设计

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谢谢
观看

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THANKS

项目总结

Paidok品牌官网视觉升级

官网协助企业理清当下局势,明确自己的位置和方向,根据所处阶段采取对应策

略并高效执行,确保目标达成。

在市场中树立Paidok作为创新智能家居解决方案提供商的知名度。通过有效的市

场推广、广告和宣传活动,提高品牌在目标受众中的知名度和认知度。


通过企业网站塑造独特品牌形象:打造Paidok独特的品牌形象,强调其与高品质

设计和先进科技的结合。确保品牌形象在所有触点上一致,并通过视觉设计、品

牌故事和用户体验来突出品牌的独特性。